Will You Use Animation on Your Web Pages? Experiments of Animation Effects and Implications for Web User Interface Design and Online Advertising
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POP-UP ANIMATIONS Impacts and Implications for Web Site Design and Online Advertising
Owing to the rapid growth of Internet technologies, Web site design, and online advertisements, pop-up animations have affected and will continue to affect millions of people. Our understanding of the effectiveness and the impact of online advertisements on consumers is still limited from a theoretical perspective, and the empirical evidence continues to be scant. This paper synthesizes and int...
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Research results from a previous study show that animation as non-primary information significantly reduces information-seeking performance in a web-based environment (Zhang, 1999, 2000). Furthermore, in a different study, Zhang (2001) finds that animation on the left side of a screen has a higher negative impact on task performance than animation on the right side; animation also has different...
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